The Best A Man Can Get
Michael Wade chimes in with the same point I was going to make about the Gillette Toxic Masculinity spot.
As Gillette’s “toxic masculinity’ ad sparks an uproar, their executives should remember that there are some serious alternatives to their product. Here are two strong ones:
The original (and memorable) commercial for Dollar Shave Club.
The warm-hearted commercial for Harry’s Shaving Company.
Personally, I don’t have a problem with the Super Bowl spot and it certainly will get tongues wagging. However, I think both the Dollar Shave Club and Harry’s commercials are infinitely better at doing the most important thing which is selling shaving accessories.
For the record, I use Dollar Shave Club and haven’t bought a razor at a store in years.